Market-Leading Landscaping Supplies Company Creatively Tackles Industry Issue
Wholesale Landscapes, the market leader in the supply of landscaping products, has launched a new 40-page product specification guide. The full-colour brochure describes all their products in detail, lists ingredients, specifies recommended use, storage and handling and advises the most effective method of application.
The document, aimed primarily at landscape architects, landscapers, local government, orchardists and vineyard managers, seeks to remedy an issue that has arisen of late in the landscaping world.
Regional soil variations and other variables in environmental conditions were not being taken into account in the application of specific landscaping products. This situation led to inefficiencies in the application, underutilisation or outright misuse of products. Wholesale Landscapes found these issues were causing reputational damage as landscaping projects were being compromised by the misapplication or misuse of their quality products. Furthermore, Wholesale Landscapes wanted to their customers to be empowered through increased knowledge.
Ben Homan, Sales Manager at Wholesale Landscapes, describes it this way.
“We were often getting incoming enquiries in which the customer had done their research and informed themselves about landscaping products. However, this was not always accurate. To prevent repetition, our Marketing Team went about creating a document specifically to overcome this and fast-track customer product knowledge.”
The specification document includes product testing results, produced by Wholesale Landscapes’ onsite laboratory, which include pH testing, wind testing, slope testing, air-filled porosity (AFP) testing, bulk density measurements, weighing and sizing of their specialist landscaping products. Approximate freighting volumes are also included for easy assessment of transport requirements.
The product specification guide is available for download and viewing on the Wholesale Landscapes’ website at: